10. Acceptable in the 80's textual analysis.

This clip engages the audience in the same way that we want our video to. It has the right amount of movement, and is not overly active, yet still a pleasure to watch.

 

Cinematography: Everything that the camera does; camera angles, positions, views and transitions.

 

The first thing I noticed when watching the clip was that the camera hardly ever follows the person, it is often just stationary, for example on a bi-pod when people are dancing and acting. This makes the viewer feel that they are watching a situation back in time, like looking at the circumstances through a window.

There is some zooming out and in onto objects, this is to show what the object is, and how it relates to the story line of the video. At 1.24s in the video there is a focus pull used. This is effective because it is on a disgusting paste, and when it focuses we see it more clearly.

 

Editing: The process in which clips are cut and reorganised to form a narrative.

 

The clip shows well known imagery that the audience can relate to as being acceptable in the 80's. The clip completely reflects the song lyrics for example, scientists experimenting with animal fats which would not be acceptable in the present day. We also see one shot of the scientist extracting the gunge, then a match cut of the scientist putting it in a pot, and the next shot of the consumer eating it. This is then repeated with intermittent shots of the artist inbetween.

I also found that just for effectiveness, they have used a tile technique. This is when the director duplicates a shot a number of times, and has the same shot tiled over the screen.

Mise en scene: Everything that is seen in the video; this includes, costume, props, make up, set etc.

 

The Mise en scene in this video is quite limited compared to some. The have used a lot of coloured backgrounds, this keeps the 80's stereotype of happiness and quirkiness. The actors have also dressed in contrasting colours to the background to make them stand out more.

The props that they have used are just enough to get the point across to the viewer. For example when the baby is being fed the gunge, there is not a whole kitchen in the background, but somehow we imagine their to be one near by. The costumes are simple yet wacky, with many bright colours like the background, and a few accessories just to add the the feel, such as sunglasses and headphones.

Sound: Everything that is heard by the audience in the music video.

 

In the video there is diegetic sound and non-diegetic sound. Calvin Harris does all the diegetic sound as he is the singer, and everyone else in the video has a non-diegetic part, for example, for example there is no visible source from the singer during the acting scenes.