Tuesday, 4 February 2014

1. Album Advert

I have picked a different MGMT song called Electric Feel. I have been analyzing how they advertised there song when it was released, they used the below poster as one of there marketing techniques. My song, Kids is the same genre and follows the same sort of theme as Electric Feel. This means that it is important that my Kids cover gives off the same feeling as Electric Feel, as similar sorts of people are going to listen to the Audience.
It is important that there is synergy in the following areas throughout my advertising campaign for this song.
  • Adverts on TV
  • Concerts that the band do
  • The look of the album artwork
  • Posters
The above image has the following significant traits which make it similar to our Kids poster, therefor making it suitable.
  • Large bold writing
  • Dark black backgrounds
  • Colorful large letters
  • Simplistic old school look
  • Nothing to complicated

Monday, 3 February 2014

9. Audience Feedback

The above video is the feedback from the people that looked at my digipak below.

8. Our digipak

This is my digipak for our album. We have used all of our chosen fonts and stuck to all our plans.

Sunday, 2 February 2014

7. Flat plan of our digipak

Above is the flat plan of our digipak and what it is going to look like

Monday, 27 January 2014

5. Copying a digipak - Bastille bad blood

This is the front of the original digipak that we are going to copy.

This is my group finishing it in photoshop

This is the website where I downloaded the Bastille font


This is my group working on it in Photoshop


We have also added a letterbox style to the picture, now it looks similar to to original Bastille one

Now we have added a dark effect around the edge of the picture

Half of the above moon clip has been used, it has been made yellower, and a flare effect has been added.

Though this image is watermarked, it was still usable as the man needs to be so small. We have managed to reverse the image as well as add in some trousers.

This is the original image we are using as the base of the picture to work with.



 This is the back cover of the original digipak.


This is my copy of the above digipak cover

 This is the final stages of the photoshop process.

This is the car that is used in the above pictures.

This is the copied image that we have Photoshoped to go on the inside.

This is the original image that we have used for the copy.

Friday, 24 January 2014

Final cut Kids by MGMT music video


This is our finished music video. It is about a girl  who is imagining what her future could have been like if she had not had a child.  The video relays the feelings she thinks she would of had of this happiness and freedom, demonstrated with dance and open spaces. As a viewer we see that the character may not be as unhappy with her current life as she perceives, as she seems to love the child very much.