Evaluation 2- 3 Products

Evaluation 1 - Directors Commentary

This is a highly edited version of my music video where I speak about why I made certain choices in it while making it.

5. Mock up of our advert

We have used the same fonts as we have used on our digipak, as well as showing our digipak front cover. This is so anybody viewing the magazine and wants the CD, knows what to look for.

The background image is one similar to a shot in our music video. I thought that this leaves the viewer with an open mind to what the music video is about.

4. Flat plan of advert

This is the the flat plan of the advert I am going to make. It would be suitable for a magazine and would have  the appropriate colours in it to suite our song. behind the writing there is a pair of boots warn by the mother of the character in our music video. I have put in a barcode as well as the production company Columbia. The reason I have put in a picture of the album artwork is so that anyone that wants to buy the CD, will know what to look for, and expect.

2. Copy an advert

 Below is a copy that I created of the Labrinth advert that I first found in a magazine. We have added the producer and barcode, as they were on the following page.

1. Album Advert

I have picked a different MGMT song called Electric Feel. I have been analyzing how they advertised there song when it was released, they used the below poster as one of there marketing techniques. My song, Kids is the same genre and follows the same sort of theme as Electric Feel. This means that it is important that my Kids cover gives off the same feeling as Electric Feel, as similar sorts of people are going to listen to the Audience.
It is important that there is synergy in the following areas throughout my advertising campaign for this song.

• Adverts on TV
• Concerts that the band do
• The look of the album artwork
• Posters

The above image has the following significant traits which make it similar to our Kids poster, therefor making it suitable.

• Large bold writing
• Dark black backgrounds
• Colorful large letters
• Simplistic old school look
• Nothing to complicated

9. Audience Feedback

The above video is the feedback from the people that looked at my digipak below.

8. Our digipak

This is my digipak for our album. We have used all of our chosen fonts and stuck to all our plans.

7. Flat plan of our digipak

Above is the flat plan of our digipak and what it is going to look like